Course of Functional Jaw Orthopedics in the Digital

From education to treatment adherence

Course Details

Contents

Why communicate about OFM?
How to build a genuine persona
How to create content that builds trust
The ideal journey for the patient
Patient experience and adherence to treatment
Implementation
Analysis of real-life examples of communication applied to Functional Jaw Orthopedics

   Detailed programme (in portuguese)

Objetives:

1. Understand the role of digital communication in promoting Functional Jaw Orthopedics;
2. Define the positioning of your clinical practice in the field of FJO;
3. Identify and develop your clinical practice’s persona;
4. Recognise the main needs, doubts and concerns of families regarding FJO;
5. Create educational content adapted to each stage of the patient journey;
6. Develop a communication strategy focused on attracting, converting, and retaining patients;
7. Apply communication principles that promote trust and adherence to treatment;
8. Design a practical implementation plan to integrate your communication strategy into your clinical practice.

Rules of Procedure of the Training